Southern Straps has always worked with one goal in mind: to make smart watches look more individual.
Starting with one design in 2014, Southern Straps became the first company to put a nylon NATO-style band on a smart watch by using ballistic nylon and a patent pending spring bar system. Today, Southern Straps focuses on high-end, beautifully crafted watch straps for the Apple Watch in both Italian leather as well as that same ballistic nylon design.
In recent years, Southern Straps began moving its strap assembly back to the United States from overseas. Using parts produced worldwide - including leather from Milan's finest tanneries - Southern Straps now hand builds each watch band in San Francisco and the surrounding Bay Area.