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The Southern Straps Story

Southern Straps has always worked with one goal in mind: to make smart watches look more individual.

Starting with only one design in 2014, Southern Straps was the first company to put a nylon NATO-style band on a smart watch while maintaining the watch's charging and heart rate monitoring ability.

Today, Southern Straps focuses on high-end, handcrafted watch straps for the Apple Watch in both Italian leather as well as our original ballistic nylon design. 

In recent years, Southern Straps began moving its strap assembly back to the United States from overseas. Using parts sourced worldwide, Southern Straps now handcrafts each watch band in San Francisco and the surrounding Bay Area.

Leather Apple Watch bands